What the deuce is a blind box? As Kidrobot®, prepared to launch their Family Guy designer toy series they knew this product would grab the attention of the extremely large FG fan base that may not be familiar with the Kidrobot blind box. We helped design and build a microsite to promote and explain the blind box to this new audience. We worked with Kidrobot to push the launch through Facebook, and a strategic Pay Per Click campaign that included mobile. The result was a huge success as sales beat expectations.
You can find out for yourself what exactly is a “blind box”. sites.kidrobot.com/familyguy