Back by Popular Demand! Did you miss the course at the Billings Chamber Annual Meeting?
“Driving Holiday Sales to Your Website Using Google AdWords”
Taught by Industry Expert:
Sean Golliher
Founder SEMJ.org
President Future Farm Inc.
Time: December 10th 11:30am- 1:00pm (Lunch Provided)
Seats limited to 30! Call Rene to make reservations at 406-245-4111
Course Outline:
Overview of Search Marketing
Understanding Google’s Ad Auction System
· Negative keywords and match types
· Google Ads: Writing compelling ads
· Organizing Campaigns & AdGroups: Where to send traffic and linking pages
· Geo-targeting
· Setting AdWords Budgets
· Recording & Tracking Conversions: Calculating ROI
· Google Adwords Reporting
Speaker Bio:
Sean Golliher has been involved in Internet marketing for nearly 10 years. In 2007 he founded the search marketing industry’s only peer-reviewed search marketing research journal, SEMJ.org, whose subscribers include companies like eBay and Overstock.com. Editors include well-known search marketing experts from around the world. He is president and director of search marketing at Future Farm, Inc. where he works for large and small businesses in the areas of SEO, PPC, Analytics, Affiliate Marketing, and Social Media. He also works on PPC, SEO, and Social Media consulting for multi-million dollar companies like KidRobot.com.
Sean received his bachelor’s degree in physics from the University of Washington in Seattle in 1993 and his master’s in electrical engineering from Washington State University in 1998. He is a frequent speaker at search marketing conferences in the U.S. He also writes frequently on the subject of search marketing and blogs on technical issues at www.seangolliher.com. He co-authored a paper entitled “Understanding Social News” with the co-founder of Reddit.com. He has appeared and been interviewed on well-known blogs and radio stations such as Clickz.com, Webmasterradio.com, and SEM Synergy. He was featured in a radio interview on SEM synergy with representatives from eBay discussing the future of affiliate marketing. To maintain a competitive edge for his clients he reads search patents, papers, and attends search marketing conferences on a regular basis.
Speaking:
Semantic Web conference: SEO and the Semantic Web, San Jose, Ca.
Panel Moderator Search Engine Strategies: Semantic Web and SEO, Chicago
Tech Ranch: Adwords & Search Marketing
Bozeman Chamber, Adwords & Advanced Adwords
Invited International Search Summit London
Writing:
SEMJ.org: Introduction to Search Engine Ranking Variables and Algorithms, SEMJ.org 2008
SEMJ.org: Understanding Social News: Case Study Using Reddit.com, SEMJ.org 2009
Clickz.com: New Developments in Information Retrieval- http://www.clickz.com/3635768
Radio:
SEM Synergy- Interview with founder of Search Engine Marketing Journal
SEM Synergy- Sean Golliher, Will Martin-Gill eBay, http://www2.webmasterradio.fm/sem- synergy/2009/inside-search-engine-optimization-journal/
Video:
WebMasterRadio: Interview with SEMJ.org founder Sean Golliher:
http://www.youtube.com/watch?v=_dCJCul4NQ4&feature=related
Internet Marketing:
Chosen to be acting director of Search Marketing for multi-million dollar toy company KidRobot.com
Consulting on Social Media, PPC, and SEO for Ski Resort www.moonlightbasin.com
Managed over $500,000 a year in Paid Marketing Spend
Drove millions of dollars of online sales a year through affiliate marketing channels.